What are the key ingredients to a successful mobile strategy? This is a question that I get asked quite a bit and one that doesn’t have just one answer. There are so many factors that go into being successful in mobile – including the millions of different metrics that define success!
For over 3 years and 450 episodes of UNTETHER.tv I’ve accumulated some of the top strategies, tactics, lessons learned and insights from some of the most forward thinking minds in mobile and pervasive computing. To bring you more insight into the thinking that has gone into the successful (and not successful) strategies, I am now attempting to bring snippets of advice from the longer-form interviews and classify them in a way that makes sense – that you can use right away and return for more should you not have the time to watch an entire episode.
Here is the start of this process. I will be adding to this resource often and hope you come back often as well.
Please reach out and let me know if you think this is a worthwhile effort.