Where the gap is in mobile loyalty

Mobile Commerce Minute Episode #496

It is one thing to capture loyalty points on mobile – which seems to be almost normal these days – but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty…and it isn’t earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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