Mobile Marketing Minute Episode #28:
It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction – think about the shifts that have occurred as we moved from print to radio to television to the web to mobile. Each step along this path has been met with a total change in the way we market – mobile is no different yet it is the most disruptive because it is mobile.
Good and confused? Watch on.
You can also listen to this
iTunes Video iTunes Audio RSS