Mapping the magnetic genome

Welcome to episode #238. On the show: Thync’s digital drug; Google’s Location Aware Search; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons for free; Le Petit Chef entertains on your dinner plate. Our resource this week is The Meaning of Local from xAd.

This Week in Location Based Marketing Episode 238

Recorded: June 14, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


This episode is brought to you by:
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Show Notes:

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Top stories of the week

1. Thync – wearable device 8:35
2. Google announces “Location Aware Search” 13:36
3. Indoor Atlas partners with Aisle411 16:05
4. Marriott + Netflix = Travel Brilliantly 22:25
5. Nomadic Gifts26:00
6. Apple Pay partners with Square 28:50
7. Verve Mobile acquires beacon company Fosbury 37:15
8. Facebook expands Place Tips with free beacons for SMBs 39:55
9. Le Petit Chef – 3D chef mapped on your plate 44:45

Resource: The Meaning of Local 52:30

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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