Lowe’s in spaaaaaaace

Welcome to episode #257. On the show: Tommy Hilfiger brings VR to the store; eeGeo launches global 3D mapping platform; MLB using SnapChat geofilters for the World Series; Taggalo blends beacons with facial recognition; Sochat lets you text anyone nearby; Lowe’s opening a hardware store in space; Sears introduces you to experts; IBM to acquired the Weather Network’s digital business; Thinknear introduces GeoVideo; Facebook adding location-based notifications tab. Our resource is the white paper Navigating Location Based Marketing.

This Week in Location Based Marketing Episode 257

Recorded: November 1, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

1. Tommy Hilfiger brings VR to the store 10:34
2. eeGeo launches global 3D mapping platform 15:46
3. MLB using snapchats geofilters for World Series 19:20
4. Taggalo blends beacon with facial recognition 21:51
5. Sochat – text anyone nearby (also raised $2M) 23:21

Resource:Turnstyle Whitepaper – Navigating Location Based Marketing 27:35

Member News

1. Lowe’s opening a hardware store in space 29:38
2. Sears launches “Meet An Expert” program 31:52
3. IBM to acquire Weather Channel’s digital business 34:04
4. Thinknear introduces GeoVideo 35:57
5. Facebook adding location-based notifications tab 37:13

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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