Location IS the OS + Jeff White of Gravy

Welcome to episode #241. On the show: Avaya’s bus shelter soccer shootout; Beacons on busses by Proxama & Exterion Media; Apple patents high fives & location-based tasks; The ATM for food by Oasis24Seven; Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frap deliveries; Systeme U’s transparent food; Thalys’ sounds of the city; Dentyne #followfood; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy. Resource is the Kahuna Mobile Marketing Index

This Week in Location Based Marketing Episode 241

Recorded: July 3, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

1. Avaya Stadium Shootout in San Francisco 4:10
2. Proxama + Exterion Media team up for beacons on buses in the London 7:50
3. Apple patents – share files with high fives / share location with common tasks 11:30
4. Oasis24Seven – ATM style grocery store of the future 14:45
5. Tiffany & Co. – Fifth & 57th 18:00
6. Flavorpill, Starbucks & Lyft team-up to deliver cold drinks for free 20:05
7. Systeme U – Operation Transparence 22:10
8. Thalys – Sounds Of The City 24:40
9. Dentyne trucks to follow food trucks #FollowFood 27:05
10. Uber acquires geo-imagery team from Microsoft / TCS acquires technology from Loctronix 29:30

Special Guest: Jeff White – Founder & CEO – Gravy 34:20

Resource: Benchmark Report: Kahuna Mobile Marketing Index 43:50

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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