Leaders lead and luddites lag in mobile commerce and the gap is getting wider

Mobile Commerce Minute Episode #497

The mobile commerce gap is widening between retailers that get it and those that don’t. The logical thinking is that a rising tide raises all ships – especially when it comes to mobile commerce and retail. Of course when the industry advances so should everyone right? Wrong. A recent study by Criteo shows that if you aren’t committed to building and implementing a mobile strategy you will fall behind at a rate that, at some point, there will be no recovery from. Watch as Chuck brings these numbers to light and then, do yourself and your business a favour and commit to getting mobile right and right now.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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