Hey retailers, here’s why no one is downloading your mobile app

Mobile Commerce Minute Episode #525

There is a harsh reality in the retail industry right now, we don’t shop every moment of every single day. I know, hard to believe it’s true but it is. This makes the likelihood of consumers downloading an app (and keeping it downloaded) very low. Chuck explains why in this episode and highlights a recent study by Forrester aptly named “Customers will not download your app.” Catchy (unless you are a retailer).

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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