Has MCX already lost the battle?

Mobile Commerce Minute Episode #505

MCX – the Merchant Customer Exchange – has brought together many of the top retail brands on the planet to offer up a unique mobile commerce platform but things seem to be fraying at the edges. In the span of 48 hours the service, beta-testing somewhere unknown, has lost one of their big brands and their CEO. What does this mean for their future? Chuck offers us some insight and, perhaps, their destination…

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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