Da da da daaaaa da + Erik McMillan of Shelfbucks

Welcome to episode #261. On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta’s bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book your room at the Air Canada Centre thanks to AirBnB and MLSE; Tapad partners with VisualDNA; Royal Caribbean’s #ComeSeekLive Periscope campaign; TCS acquired by Comtech; Loblaws #marketmoments miss. Special guest is Erik McMillan of Shelfbucks.

This Week in Location Based Marketing Episode 261

Recorded: November 30, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

1. JCDecaux StarWars campaign 6:04
2. Placester raises $27M 8:32
3. Beretta showcases their new i-Protect bluetooth gun 11:37
4. L&PM Editores – subway ticket books in Brazil 15:15
5. Kantar Shopcom and 4INFO team up 19:21

Guest: Erik McMillan of Shelfbucks 23:47

Member News

1. AirBnB / MLSE sleepover promotion 35:33
2. Tapad partners with VisualDNA 38:46
3. Royal Caribbean #ComeSeekLive periscope campaign 39:50
4. TCS acquires Loctronix and then gets acquired by Comtech for $430.8M 41:53
5. Loblaws – #MarketMoments 43:44

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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