Contagious billboards, smart canes and Tweeting potholes + Trevor Longino of

Welcome to episode #236. On the show: The contagious billboard; Ubimo and Autograph raise rounds; Apple acquires augmented reality company Metaio; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; Lenovo Yoga Tablet’s #lightandseek; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows. Special guest is Trevor Longino of

This Week in Location Based Marketing Episode 236

Recorded: June 1, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


This episode is brought to you by:
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Show Notes:

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Top stories of the week

1. Cafe Pele – Contagious Billboard 10:30
2. Ubimo raises $7.5M, Autograph gets $2.7M 15:33
3. Apple acquire Metaio 19:20
4. Carrefour installs 2.5 km of Philipps LED location lighting 24:35
5. XploR a smart cane for the blind 27:50
6. #lightandseek with Lenovo Yoga Tablet 30:35
7. AdNear and Roy Morgan team up in Australia & New Zealand 34:05
8. Shazam adds visual recognition. 36:30
9. Telemetro Reporta – Tweeting Pothole (Panama City) 39:25
10. Add My Window – Dutch Startup 43:00

Guest: Trevor Longino of 46:45

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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