How the Bonnaroo Music & Arts Festival uses beacons

Mobile Commerce Minute Episode #478:

Bonnaroo has long been a destination for music lovers and musicians alike. Over 80,000 people descend in Manchester, Tennessee in early summer for 4 days to watch some of the biggest names in music. It is also a haven for the early adoption of technology that we talk about here – RFID and beacons included. While the veneer of the event holds true to a traditional music festival, the way they use the technology is a great lesson for everyone. You see, they aren’t pushing product, they are enhancing the experience. Chuck gives us the details in this episode.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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