88% of mobile app revenue comes after the download

Mobile Commerce Minute Episode #486

In case there was any doubt about the monetization strategy that works with mobile apps, Juniper Research’s latest report makes it very clear. 88% of app revenue comes from in-app purchases, not at the point of sale. The other incredible number that Chuck discusses in this episode is the number of apps the average person downloads and what that means for your app strategy.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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