67% of consumers now use smartphones while they shop

Mobile Commerce Minute Episode #499

That’s a crazy stat. Even crazier is that this time last year that number was at 26%. Crazier still are the people that don’t do it – right? This number comes from a recent survey done by Redshift Research on behalf of Oracle – entitled Retail Without Limits. The study also highlights the things most consumers want from a mobile experience when they are shopping – nicely summarized in a 3 minute package for you here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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