Eli Portnoy’s company Thinknear made waves earlier this year when they released the very first Location Score Index – a report that graded the overall accuracy of targeted mobile ads. Needless to say, the results left much to improve on.
They recently released their second Location Score Index and the impact a quarter has made on the numbers is very impressive. Eli is back to tell us about the good news and where he hopes balance will be achieved. If you sell or buy location based targeted mobile ads, you should probably stop what you are doing and watch this. Then go and download the entire report and start asking the right questions.
About Eli Portnoy
As General Manager of Thinknear by Telenav, Eli Portnoy oversees the only mobile advertising network focused on using location more intelligently to deliver unique audiences, better consumer experiences and deeper location insights for advertisers.
A thought leader in the mobile advertising space and a vocal proponent of making location the driving factor in differentiating mobile from other digital advertising platforms, Portnoy has written for and been quoted in numerous publications including TechCrunch, Digiday, MediaPost, Street Fight Magazine, iMedia and Forbes. Portnoy is also a frequent industry panelist and focuses on evangelizing the use of intelligent location technologies in the mobile advertising space.
Portnoy co-founded Thinknear as part of TechStars, the elite technology incubator based in New York. In 2012, Portnoy oversaw Telenav’s acquisition and integration of Thinknear, the largest successful exit of any TechStars venture to date. The acquisition gave Thinknear access to more than 14 years of Telenav’s location data—something that no other mobile advertising company can match.
Prior to Thinknear, Eli was part of the senior product management team for Amazon’s digital video group, where he focused on connected devices and subscription products. Eli has been named a “Top Young Entrepreneurs” by Businessweek and ranked 21st “Coolest Young Entrepreneur” list. He earned a BA from the University of Pennsylvania and an MBA from Harvard Business School.