When it comes to Android vs iOS, the numbers don’t lie
My name is Rob Woodbridge and this is The Take Episode #7
Finally some Android numbers have emerged right from Google proper about the most dominant and pervasive mobile platform on the planet. They go something like this:
There are 1 billion monthly active users – not including the likes of Amazon or anything to do with China and Google shelled out $5billion in the last 12 months up from $2b the year before to developers selling their goods through the platform. This compared to Apple at $7b in 2013 and approx $10b over the last 12 months.
Sounds good right? But as Benedict Evans so aptly puts – Android users are spending half the amount compared to iOS with more than double the number of users so the average revenue per user on Android is about 1/4 that of iOS.
Why? As Benedict continues he gives a few great reasons for this.
1. Android’s market share is dominant in lower income countries
2. Users in those countries don’t have access to credit cards
3. The price discrepancy between Android phones (at $250-300) vs iPhone (at $600) means those that buy an iPhone are in the upper income brackets and are more likely to buy apps.
So much speculation, such large numbers. Take this data as you will and make your own judgements. It is clear this is a two-horse race and as we spend more and more time inside apps, as the ecosystem expands it is you and I that benefit from the choice.
My name is Rob Woodbridge and this has been The Take.