How mobile brings private coaches and athletes together – with CoachUp founder Jordan Fliegel


Inspired. That’s how I left this episode. Completely inspired. Jordan Fliegel is the founder of CoachUp, a company that helps match athletes (or wanna be athletes) with professional coaches. Not just any type of coach but some of the most elite athletes-turned-coaches in the United States. His company has attracted over 13,000 coaches and they are all available to help you achieve your athletic goals.

With the growing popularity of coaching applications strewn across mobile – where the emphasis seems to be on peer-to-peer apps, CoachUp focuses on using mobile to help bring coach and student together, in real life. There are a number of ways this happens and they all happen on mobile. From finding a coach, to a coach setting appointments and getting paid, the CoachUp app is at the centre and is the glue that binds the two sides together.

Jordan’s journey is a great story of a pro athlete – who was influenced by coaching his whole life – moving from the court to the front office (sorry!).



Key takeaways from this episode. Click on the link and the video will take you to that clip

1. What is CoachUp? 2:00
2. What was the inspiration to start CoachUp? 4:35
3. Who is on CoachUp? 7:00
4. What are the stumbling blocks for former athletes to coach? 9:00
5. How did you find all the coaches? 14:00
6. How have you changed being coached as a business owner? 17:45
7. What is the revenue model? 24:35
8. How many coaches and athletes are needed to achieve your goals? 30:00
9. What is the mobile strategy for CoachUp? 34:40
10. How do wearables fit into the CoachUp business? 42:00
11. How have you been able to market CoachUp? 44:50
12. How did you win a UI award for your app? 48:45
13. Why write a book? 50:05
14. How was your Techstars experience? 54:40


Transcript coming soon!

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About Jordan Fliegel
Jordan Fliegel CoachUp‘ve dedicated my life to building great companies with my friends. I believe in living simply, serving others, and searching for purpose in our lives.

I’m Founder & CEO of CoachUp, the athlete training company, and am co-founder & General Manager of Bridge Boys, a small seed-stage investment fund in Boston, with over 20 portfolio investments to date.

At CoachUp, I’m fortunate to work alongside a team of incredibly talented people. Our mission is to help kids change the trajectory of their lives through sports. Reaching the next level requires dedication and great coaching, and we believe that athletes should be supported in working toward their dreams. Every day, we work hard to make our vision a reality. With 25+ employees, nearly $10M in outside funding, and over 12,000 coaches across the country, its been fun watching CoachUp grow into a national movement.

Before CoachUp, I played professional basketball in Israel & Europe, coached youth basketball, and worked at an internet startup. I did my BA in Government & Philosophy at Bowdoin College, and my MBA at Tel Aviv University.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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