Mobile Minute Episode #262:
The ugly “app vs mobile web” question rears its head at least once a month and it is time to put an exclamation on this conversation right now…for this month at least. There is a clear difference on how consumers use mobile apps and mobile websites while they are shopping. Here, detailed in a short video, is very important information for you if you are trying to convert in-store mobile lurkers (which is everyone) into in-store mobile buyers. Intrigued? Watch on.