Mobile Minute Episode #236:
Location is the killer context for advertisers. When it is used properly it can attract and draw customers to local and relevant businesses. When it goes awry, it has little to no effect. What makes it work? According to a very extensive survey done by Thinknear, proximity has an enormous impact on effectiveness as you’ll see in this episode. The survey also brings up one of the most relevant discussion points about this nascent technology – something that reduces its impact and costs advertisers money. Watch on.