MM #233: Are you paying the “stupid” tax?

Mobile Minute Episode #233:
It only takes a second or two but the vast majority of consumers do not scan products they are about to buy. Why do it? Well, as detailed in this episode, not doing it leads to paying higher prices. Doing it, leads to paying lower prices. Which sounds better? Stop paying the stupid tax…

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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