Mobile Commerce Minute Episode #343:
Here’s a trend for you: Direct-to-consumer-removing-the-store-from-the-value-chain. Kind of long but kind of important. Mobile has enabled this world where the shelf isn’t as important as it once was and the consumer is in greater command of the buying process. That’s why Gigwalk is emerging (after 2+ years) as a key component for retailers in this, the battle of their lives. Chuck explains why this service – and others like it – are important to the retail industry. We also explore the real and imminent threat that what is really happening is the strengthening of the manufacturer-to-consumer relationship, further eroding the retailer value…All this in 2 minutes!