MCM #336: Is augmented reality augmented or a reality?

Mobile Commerce Minute Episode #336:

Two of augmented reality’s household names are now one. When Blippar acquired Layar it was two fierce competitors coming together under one roof. Is this a sign of a market that is taking longer than anticipated to emerge or is this a sign of a market that may never emerge. Chuck offers his thoughts on what this means to the industry.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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