Mobile Commerce Minute Episode #334:
There is a subtle difference between selling to consumers and helping them to buy from you. One may push customers out the door empty-handed (and perhaps to a competitive website), the other may just make a more loyal customer that would come back again and again and again. The question is how to do this in a way that really does help people when they are in-store trying to make up their mind and do it through mobile as the central platform.
An innovative in-store app created by Impiger Mobile – on the Genband platform – for Toy Genius may just have the solution. You’ll have to watch the episode to catch a glimpse.