MCM #328: Mobile has killed the retail supply chain…dead

Mobile Commerce Minute Episode #328:

In zombie parlance, the retail supply chain is all but dead except for that little piece of the brain that runs on instinct. You know, it’s the one that thinks it’s a good idea to eat humans…

One of the bigger implications of our new mobile world is the hurt it is putting on the retail supply chain. There used to be a day when the only way a consumer could get a product from a specific brand was to find it in a store. That isn’t true anymore. With so many brands now reaching the consumer directly and the expectations of the consumer reaching orbital requirements, what will happen to the legacy supply chains still being used by most retailers today? RSR released a report on the impact that mobile is having on the supply chain and, in case you didn’t know, it has been disruptive and destructive. More change in retail = more opportunity for differentiation.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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