Mobile Commerce Minute Episode #323:
A new study from ICM Research confirms the retailers worst fear: They have to embrace ALL aspects of mobile – the mobile web AND mobile apps. Mobile web dominates the first step of brand engagement however more sales are coming from apps. Confused? You should be. Solve the “why” of the mobile web to bring deeper customer loyalty and sales through the mobile app. The road ahead for retailers is getting much clearer, just not any easier.