Mobile Commerce Minute Episode #298:
Push notifications are powerful. Most of the effort in mobile apps has been in the creation and marketing – getting someone to download your hard work and launch it once. The problem, as we all know, is that launching it once is only the start of the long journey from casual user to customer. If 90% of apps aren’t launched more that 3 times, there is a problem. It could be the app is not thought through or doesn’t meet expectations or it could be that people forget they downloaded it. So many apps, so little time.
That’s where push notifications can help – with the right message at the right time. This quick episode looks at what some of the biggest brands in retail are (or aren’t) doing with push notifications. The data is from 2 years of research done by OtherLevels. The entire survey can be found here.