Mobile Minute Episode #297:
This Tradedoubler mobile commerce study looks at how 4500 consumers in 9 European countries have incorporated smartphones and tablets into their purchasing behaviours. There shouldn’t be any surprise with these results – should there be? The outcome is along the same lines as North America including almost 50% of the respondents using their smartphones or tablets for shopping every week and almost 1/3 do it every day. The study also revealed that consumers do it everywhere including in bars, at work, commuting and out shopping.
One thing is for sure, this is a global migration to mobile devices for shopping. The entire whitepaper can be found here.