MCM #297: 30% of Europeans use their phone to shop every day

Mobile Minute Episode #297:
This Tradedoubler mobile commerce study looks at how 4500 consumers in 9 European countries have incorporated smartphones and tablets into their purchasing behaviours. There shouldn’t be any surprise with these results – should there be? The outcome is along the same lines as North America including almost 50% of the respondents using their smartphones or tablets for shopping every week and almost 1/3 do it every day. The study also revealed that consumers do it everywhere including in bars, at work, commuting and out shopping.

One thing is for sure, this is a global migration to mobile devices for shopping. The entire whitepaper can be found here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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