Mama’s don’t let your babies grow up to be sales clerks

Mobile Commerce Minute Episode #439:

More and more studies are emerging on the changing role of retail sales staff and they all point in the same direction. The latest report, this one by CEA entitled “Enhancing the In-Store CE Retail Experience Using Mobile Devices” paints the same picture as many of the other reports we’ve covered here before on this topic: The in-store sales role is being slowly usurped by our devices. Chuck let’s us in on the results of the report and a few helpful suggestions on what this dwindling employment segment needs to do to adapt to the changing mobile shopping landscape.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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