Ma and pa shops may have the answer to the beacon puzzle – thanks to Perka

Mobile Commerce Minute Episode #408:

Here’s a case where beacons are being used to enhance the customer experience while they are in-store – not trying to sell them something or bombard them with discounts. Perka, a division of FirstData, is distributing beacons to smaller businesses as a way to augment their knowledge of their loyal customers. Chuck explains why this is important here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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