Is free WiFi the next great location-based marketing platform?

Mobile Commerce Minute Episode #433:

Malls are quickly becoming the petri dish for mobile marketing experimentation. They are unique in the world of retail because they themselves are a destination so the question begs: How do the stores in the malls attract the people hanging out at the malls? One company (StepsAway) is hoping that the free in-mall WiFi is the answer and they have started rolling out their service in a number of Taubman malls across the United States. Chuck gives us a quick rundown on what they are doing and what this means for retailers and malls alike.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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