Disarming privacy with charity + Michael Provenzano of Vistar Media

Welcome to episode #211. On the show: Snapchat opens geofilters to everyone; Barclay’s Bank enlists beacons to help customers with disabilities; Cab Share Canada launches; Girl Scout’s launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; KLM’s “Cover Greetings” campaign; Location Guard for FireFox; The Neighbrhds app; Liberty Stores builds app on Instagram for customer loyalty; Target + Google’s Art Copy & code program. Special guest is Michael Provenzano of Vistar Media

This Week in Location Based Marketing Episode 211

Recorded: December 5, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

1. Snapchat opens geofilters 5:50
2. Barclay’s Bank using beacons for the disabled 7:05
3. Cab Share Canada 8:55
4. Girl Scout Cookie Finder App 12:35
5. Proxama + Exterion partner on buses 15:15
6. KLM’s “Cover Greetings” campaign 19:35
7. Location Guard for Firefox 22:05
8. Neighbrhds app 24:40
9. Liberty Stores using Tapestry’s Instagram for perks program 27:10
10. Target + Google’s Art Copy & Code program 30:15

Special Guest: Michael Provenzano of Vistar Media 33:00

Top stories:
1. Beacons in the wild 38:00
2. Target + Google disarming security and privacy with charity 46:15

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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