The “beaconing” is upon us

Mobile Commerce Minute Episode #386:

There is no doubt that beacons are making their way into every conversation around the executive board room tables of retailers small and large. Chuck has come up with a clear definition of what this technology is and should do. Plus, we explore how it can all go wrong if we aren’t careful.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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