This Week in Location Based Marketing #142: Geo-conquesting rules

Welcome to episode #142. On the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal’s Q2 look at the impact of location based marketing.

Episode 142

Recorded: August 9, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements

– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Featured Guest: Chris Savage Wistia (30:00)

A Mobile Minute with Chuck Martin: Are mobile shoppers getting better deals? (7:30)

Location fascination of the week: Hulafrog (9:36)

Top news of the week

1. WillCall raises $1.2M to be the Square for concerts (13:30)
2. Launch of SpotSetter (20:13)
3. Pizza Hut and Amaze deliver new responsive website (23:05)
4. Tradus location-based marketplace – find the product near me (26:00)
5. Geolog helps save your battery thru smart GPS for Android (35:15)
6. Bytelight launches Light Field Communications Reader (38:35)
7. iOS 7 and location tracking (42:25)

Resource of the week: PayPal – Location-Based Mobile Advertising: Q2 Highlights (48:15)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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