This Week in Location Based Marketing #131: The hunger (games) episode

Welcome to episode #131. On the show today: Shazam starts tagging in the background; Domino’s delivers Pizza-smelling DVDs; Dunkin’ Donuts gets you out of bed and eating breakfast; UberMedia changes the rules in targeted ads with UberAds; Aruba Networks purchases Meridian Apps to bring indoor location to their hardware business; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut.

Episode 131

Recorded: May 26, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

Featured Guest
Martin Shen, co-founder UpOut. (26:00)

App fascination of the week: – the Uberization of every service (6:50)

Top news of the week

1. Shazam launches new iPad app with background tagging (10:00)
2. UberMedia launches UberAds (15:48)
3. Domino’s delivers DVDs that smell like pizza in Brazil (22:10)
4. Aruba acquires Meridian (36:40)
5. Dunkin’ Donuts launches ultrasound coupons in South Korea to get more breakfast business (41:20)
6. LevelUp partners with NRC (47:05)

Resource of the Week
The importance of customer feedback and engagement in a smartphone enabled world (51:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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