This Week in Location Based Marketing #129: We are on the fringe

Welcome to episode #129. On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare’s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.

Episode 129

Recorded: May 12, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

App Fascination of the week: Scringo (4:35)

Featured Guest
Duncan McCall, co-founder & CEO of PlaceIQ. (25:25)

Top news of the week

1. Launch of BlockAvenue (8:40)
2. Pennies For Life campaign by Microloan (15:25)
3. Will Facebook purchase Waze? (19:10)
4. Unilever working with CausePlay inside of Northgate Gonzalez Markets – the hyper local mashup (36:23)
5. Outback Steakhouse checking in to 2007 with Laps for Apps (41:22)
6. Square goes after Foursquare with recommendations (45:55)

Resource of the Week
Pew Research on location (54:23)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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