This Week in Location Based Marketing #123: The beer show

Welcome to episode #123 of This Week in Location Based Marketing. On the show: The Singapore government to roll out location-based services. Google’s Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, founder of Beergram and our resource of the week.

Episode 123

Recorded: March 30, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Come see us live in San Francisco! More details can be found here.
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

App Fascination of the week: Vizible for Twitter (6:40)

Featured Guest
Andrea Sanchez, founder Beergram (29:00)

Top news of the week

1. Singapore government to roll out location-based services (12:00)
2. Niantic Labs gets into e-books (19:00)
3. Locu shows heat maps of Pabst Blue Ribbon consumption (25:35)
4. Apple acquires WiFiSlam (39:30)
5. Tibco buys Maporama (44:55)
6. Jay Shells’ location-based street art with rap lyrics (50:15)

Resource of the Week
RoundBuzz – LocationSMS whitepaper (55:20)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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