This Week in Location Based Marketing #121: Where are my Cool Ranch tacos?

Welcome to episode #121 of This Week in Location Based Marketing. On the show: LinkedIn is rumoured to be acquiring the Pulse News Reader for $50-100M, Posse saddles up and moves to the United States, the earth’s magnetic field may hold the key to indoor location and Quri gives brands a little leverage. Plus our resource of the week and special guest Shuli Lowy from Ping Mobile on SMS marketing.

Episode 121

Recorded: March 16, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Come see us live in San Francisco! More details can be found here.
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
– If you’d like to leave a message for us to play on the show, leave it here

Featured Guest
Shuli Lowy, Director of Marketing for Ping Mobile (28:15)

Top news of the week

1. Launch of new service from Quri (5:52)
2. Leave your friends a drink through at SXSW (11:55)
3. Australia’s Posse raises $500k and comes to the U.S. (18:22)
4. Taco Bell goes mobile for Doritos Cool Ranch Tacos (35:48)
5. LinkedIn to acquire Pulse for between $50-$100M (41:08)
6. Using the earth’s magnetic field for indoor positioning with IndoorAtlas (47:34)

Resource of the Week
Search-based mobile ad targeting up in 2012 (53:08)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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