This Week in Location Based Marketing #120: A tale of two pivots

Welcome to episode #120 of This Week in Location Based Marketing. On today’s show: Our DX3 Canada wrap, ShopSavvy transitions to a retail app, do taxi companies need a platform or just customers, U-Haul brings augmented reality to Detroit and do we need to regulate mobile retail. All this plus Spindle – our app fascination of the week – and special guest Blake Sirach, VP Design for WillowTree the makers of the Brooklyn Nets and Barclays Center mobile app experience

Episode 120

Recorded: March 9, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
– If you’d like to leave a message for us to play on the show, leave it here

The LBMA update 1:30

DX3 Canada Summary 6:20

App pick
Spindle, the discovery engine for the social web (10:39)

Featured Guest
Blake Sirach VP Design, WillowTree Apps (30:40)

Top news of the week
1. ShopSavvy partners with Capital One (16:56) – See episode Reinvent fluid pricing? Have your app downloaded millions of times? All in a day’s work for Shopsavvy — with Rylan Barnes
2. Uber competitor Winston builds white-label service for taxi companies and changes name to Fleetbit (20:48)
3. itDuzzit‘s Bullseye location based services API (27:05)
4. U-Haul uses augmented reality to promote new Detroit location (37:15)
5. Cisco’s Context Aware Healthcare (42:40)
6. San Francisco could be the first city to regulate mobile retail (48:18)

Resource of the Week
Who’s using geosocial and location based services infographic (56:07)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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