Mobile Minute Episode #187:
There must have been a visionary that coined the phrase “bricks and mortar” if you consider the shrapnel the retail industry has absorbed since the web – and now mobile – processed its first transaction. If in-store experience is one of the key differentiators between the impersonal convenience of screen buying and creating a life-long committed customer, the focus has to be on getting consumers into the store. But how? Perhaps this is the answer…for now.