Mobile Minute Episode #180:
It should be NO surprise that mobile will have an impact on the shopping habits of consumers. There were a record number of transactions that happened over mobile last year, and this year will be no different according to Josh Chasin of Comscore. The fact we are purchasing more from our mobile is not shocking, the influence it has on our decision making and buying process is. What are you doing to enable (or attract) mobile shoppers? Start thinking about that this very moment or it may be a bleak mobile shopping season for your company.