Why the retail window of the future is mobile – with Buy.com CEO Neel Grover

Retail is being disrupted by mobile everywhere: Consumers have more power as a result of the connected devices they carry in their pockets and the tablets they use on the couch. Prices are coming down, inventory is unlimited and companies are putting more and more resources into mobile.

As this entire industry presses forward in mobile, Buy.com, a pure-play digital commerce company with over 12 million products in inventory, has been silently building up an arsenal of mobile clout – including parent company Rakuten’s buy of tablet company Kobo this past year.

Neel Grover, President & CEO of Buy.com is in the middle of this transition and discusses his company’s mobile strategy, the impact it has had on their business, where Buy.com is heading and what opportunities he sees in this space going forward.


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About Neel Grover
Neel GroverNeel Grover was appointed Chief Executive Officer of Buy.com in May 2006. He has served Buy.com as its President since September 2003 and as a member of the Board of Directors since November 2001. He previously served as Chief Operating Officer from October 2004 to May 2006. From March to September 2003, he served as President of BuyNetwork Inc., the former parent company of Buy.com. Prior to this, Neel was with ThinkTank Holdings, a private equity management company, most recently as a General Partner. Prior to joining ThinkTank Holdings, he was a Senior Associate in the Business & Technology Departments of the law firms Brobeck, Phleger, & Harrison and Jones, Day, Reavis, & Pogue. Neel received his J.D., cum laude, from the University of San Diego School of Law, Order Of The Coif, and his B.A. in Economics from the University of California at Irvine where he was Captain of the Men’s Tennis Team.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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