Where’s The Money? Episode #7 – Why Twitter needs to buy Instagram right now

Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test.

This week we finally talk about one of the apps that fueled the idea for the show: Instagram.

We’ve talked quite a bit about Instagram on UNTETHER for two reasons: it’s a great app; each week it seems like another company launches a way to make money from the service, while Instagram itself steadfastly refuses. With the recent news that Instagram has hit 27M users and is close to launching an Android app, it seemed like the perfect time to tackle the photo sharing app that wants to be so much more. I recommend you check out the Foundation interview with Kevin Systrom after our podcast to see if our conclusions are inline with what Kevin hints at.

Question of the week: is Instagram ultimately the feature of another social network like Facebook or Twitter, or can they make it on their own?

Episode #7

Recorded: March 14, 2012
Hosts: Rob Woodbridge & Douglas Soltys

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About the author

Douglas Soltys

Douglas is the former Editor-In-Chief of Inside BlackBerry, BlackBerry Cool, and QuicklyBored, which he launched as a mobile gaming industry site. His knowledge of mobile and social media led him to a job at RIM (BlackBerry), where he got to travel the world and do lots of cool things. He is often left-handed, but rarely sinister.

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