UNTETHER.talks Clip: Amber Mac talks micro social networks and utilitarian apps

You know her as Amber Mac, author of Power Friending, columnist for the Globe and Mail, videographer for Fast Company magazine, host of AppCentral on CTV, host of her video podcast CommandN and co-host of The Social Hour on the TWIT Network. She was also the opening keynote for UNTETHER.talks in June and this is a clip of her stellar performance.

Amber’s talk focused on the 10 innovative ways the second screen is shaping the future of social – an apropos launching point for the show. In this clip we reveal the first two of her 10 mobile/social trends for the rest of 2012: The micro social network and the Utilitarian App. This is short clip of her much longer and informative presentation – which you can watch in its entirety, plus a post-presentation Q&A here.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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