This Week in Location Based Marketing #84: We are on fire!

Welcome to episode #84 of This Week in Location Based Marketing. On today’s show we look at what the iOS maps / yelp integration means, Facebook’s Friends Near By folly, Yammer winning the Microsoft lottery and are smartphones helping in-store sales? All this plus our usual M&A and funding news + special guest Holger Leudorf of Foursquare talks find vs search.

Episode 84

Recorded: July 1, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Placecast launches the Placecast Wallet (3:10)
2. Groupon + Elevate Digital do outdoor kiosks in Chicago (10:15)
3. iOS Maps to integrate Yelp into results. What does this mean for everyone else? (14:00)
4. Facebook’s Friends Near By is on, no, wait, what? (20:20)
5. ScotiaBank + Astral do bus shelter NFC posters (27:38)

Featured Guest
Holger Luedorf, VP Business Development at Foursquare (32:10)

Funding / M&A News
1. Microsoft buys Yammer for $1.2B (37:50)
2. Mobile Posse gets $5M (42:48)
3. German company Payleven raises more than $10M Euros (45:20)

Resource of the Week
SmartPhones Helping, Not Hurting Retail (50:00)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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