Welcome to episode #81 of This Week in Location Based Marketing. On today’s show, the new Foursquare takes recommendations and LevelUp raises money to compete. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slam’s. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX.
Episode 81
Recorded: June 10, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Launch of SweetIQ (4:36)
2. T.J. Maxx launches mobile campaign with People.com (9:20)
3. Google Maps goes backpacking with Streetview (12:53)
4. Denny’s launches 50 State Challenge App (17:25)
5. Foursquare 5.0 release (21:45)
Featured Guest
Jim Bak, Director of Communications Inrix (26:30)
Funding / M&A News
1. EventUp gets $1.8M (36:36)
2. HotelTonight adds $23M (38:28)
3. LevelUP raises $12M (40:02)
Resource of the Week
Banks Face Competition On Mobile Wallet (43:25)
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