This Week in Location Based Marketing #79: Taking the pulse of the planet with Yasser Ansari of Project Noah

Welcome to episode #79 of This Week in Location Based Marketing. On today’s truly global show we look at the IOC Foursquare campaign, can Fox’s breakout television series Touch help AT&T’s airgraffity plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah.

Episode 79

Recorded: May 26, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Navizon releases analytics platform for pedestrian traffic (5:40)
2. Launch of Geofeedia (10:15)
3. IOC launches official Olympic Foursquare campaign (14:30)
4. Bing Maps gets live traffic and Geocoding from Nokia (18:34)
5. AT&T AirGraffiti and Fox’s Touch (22:50)

Featured Guest
Yasser Ansari, Chief Leaf at Project Noah, on taking the pulse of the planet (27:55)

Funding / M&A News
1. Quikr closes $32M (38:19)
2. Exec App raises $3.3M (39:52)
3. ScoutMob gets 3.25M (43:20)

Resource of the Week
Mobile Video Messaging On The Rise (45:15)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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