This Week in Location Based Marketing – Episode 70: Social travel with Tripbirds, Waytag and the Wynn Las Vegas + GoldRun founder Vivian Rosenthal

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In this episode: Tripbirds builds on social travel, Waytag partners with TomTom in building the DNS for location, Wynn Las Vegas uses location and Taxi’s to show more of Vegas, is the Foursquare of the web + RedRobot and Newsit raise, OMGPop takes a good deal and special guest Vivian Rosenthal, founder & CEO of GoldRun

Episode 70

Recorded: March 25, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Launch of Tripbirds (6:50)
2. Waytag partners with TomTom (10:20)
3. Wynn Las Vegas pushes geo-targeted taxi ads (13:40)
4. CityMaps’ Streetgrid product (19:00)
5. as the Foursquare for the web (22:50)

Product of the Week
Goldrun: With special guest Vivian Rosenthal, founder & CEO (27:40)

Funding / M&A News
1. RedRobot, a location-based game company, closes $5M (38:18)
2. NewsiT closes seed round of $500K (41:00)
3. Zynga buys OMGPop (45:20)

Resource of the Week
Bricks, Mortan & Mobile by AisleBuyer (50:15)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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