This Week in Location Based Marketing – Episode 65: Amex’s exclusive with Twitter, Nasy brings civil engagement to smartphones and Sony’s marketing magic + Jeff Brenner, CEO of Pressly

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Testing the concept of location-agnostic reporting, Asif comes to us from London for our Blue Plate Special episode – we are officially podcast senior citizens now. Despite our age we bring the news with Twitter partnering with Amex on sponsored local tweets, mobile apps for civil engagement, the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign and Glamour’s Shoppable Wall + special guest Jeff Brenner, CEO of Pressly.

Episode 65

Recorded: February 18, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Twitter partners with American Express for local sponsored ad display
2. Egyptian company Nasy delivers location-based civil engagement mobile app
3. Sony Ericsson XPERIA’s Defy the Darkness campaign
4. Uniiverse launches
5. Glamour magazine launches Shoppable Wall for fashion week

Product of the Week
Pressly: With special guest Jeff Brenner

Funding News
1. SpaceCurve closes $2.7M
2. Opera buys 4thScreen

Resource of the Week
21pc of consumers search for a coupon in-store: study

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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