This Week in Location Based Marketing – Episode 63: Telus picks WagJag, getting to a ball game with the Nissan Leaf and Yowza finds a good deal + Foursquare’s Holger Luedorf

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

This week the conversation focuses on Telus partnering deeply with WagJag, MomentFeed intensifying their relationship with Foursquare, do we really need mall kiosks or will your phone suffice, Facebook’s IPO, Yowza and CardSpring tap someone else’s money + Foursquare’s Holger Luedorf talks up their future.

Episode 63

Recorded: February 4, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Telus kills their own loyalty program and are going with WagJag (5:20)
2. Walkbase launches Checked (9:50)
3. Signagelive integrates with Intel’s AIM (12:56)
4. MomentFeed partners with Foursquare (18:56)
5. Nissan brings location based service to Leaf customer rentals in Japan (21:50)

Maponics Minute: Geofencing via demographics instead of targeting by Zip/Postal code. (25:50)

Brought to you by Maponics.

Product of the Week
Foursquare: With special guest Holger Luedorf (30:35)

Funding News
1. Facebook’s IPO (37:00)
2. Yowza closes $1.5M (39:42)
3. CardSpring lands $10M (42:40)

Resource of the Week
Silverpop’s State of the Social Universe (47:05)

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Maponics is the leading provider of premium-quality, location-based data featuring: School, Neighborhood, Subdivision, Shopping, College Campus, City, ZIP Code, and Carrier Route Boundaries that power many real estate, local search, direct marketing and other businesses. To learn more about our GIS Data products and Custom GIS services, please visit Maponics or call 800-762-5158.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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