This Week in Location Based Marketing #96: Kraft, Nestle, Square and…the Rolling Stones?

Welcome to episode #96 of This Week in Location Based Marketing. On today’s show: It ain’t only rock and roll when the Rolling Stones start doing augmented reality, Nestle goes all Willy Wonka on us, Square closes a trillion more dollars and SessionM co-founder & CEO Lars Albright gives us some mobile advertising advice.

Episode 96

Recorded: Bruce Springsteen’s birthday (aka September 23), 2012
Hosts: Rob Woodbridge & Asif Khan


Show highlights:
1. Asif’s take on the FSMU conference in Chicago (3:33)
2. The Rolling Stones dive into augmented for their latest greatest hits album (8:30)
3. Nestle (UK) launches a Willy Wonka-like Golden Ticket contest with GPS-triggered wrapper (12:35)
4. Kraft works with Five Guys, Facebook and Foursquare to help Feeding America (18:48)
5. Launch of LoyalBlocks loyalty platform (23:00)
6. Facebook begins charging for Offers (30:00)

Featured Guest
Lars Albright of SessionM (32:50)

Funding / M&A News
1. Square rakes in $200 million (39:15)
2. MapBox, contributor to OpenStreetMap, receives $575,000 (46:00)

Resource of the Week
Mobile Ad Clickthroughs Rise As User Gets Closer (51:55)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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